Job Description:
As a Digital Marketing and SEO specialist at Neekan, you will play an important role in enhancing the online presence, driving organic traffic, and generating leads for our customers.
Qualifications:
- 3 – 5 years of experience in SEO and digital marketing
- Proven track record of improving organic search rankings, traffic, and lead gen
- Strong understanding of SEO best practices, algorithms, and industry trends.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Screaming Frog, SEMrush
- Experience with pay-per-click advertising
- Experience in social media marketing
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills
- Self-motivated and able to work independently and in a collaborative team environment
Responsibilities:
SEO Strategy Development: Develop and execute comprehensive SEO strategies specific to each customer to increase organic search visibility, keyword rankings, and website traffic and eventually generate leads
Keyword Research: Conduct in-depth keyword research to identify search trends and opportunities for content creation, optimization
On-Page SEO: Optimize website content, meta tags, headers, and internal linking to improve on-page SEO
Off-Page SEO: Manage off-page SEO activities, including link building, outreach, and backlink analysis to improve domain authority
Content Marketing: Collaborate with the content team to create and optimize content that aligns with SEO strategies and engages the target audience specific to each customer
Technical SEO: Identify and resolve technical SEO issues, including site speed, mobile optimization, and structured data markup.
Competitor Analysis: Conduct competitive analysis of each of our customers to stay informed about industry trends and ensure our strategies are effective.
PPC Campaigns: Manage and optimize pay-per-click (PPC) campaigns to drive targeted traffic and conversions.
Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and SEO software.
Stay Up to date: Stay up-to-date with industry trends, search engine algorithm updates, and emerging digital marketing technologies.