How to do SWOT Analysis for your marketing growth

Swot Analysis

As your business scales up, be it a startup, small business, or a large enterprise, your research process can’t rely on facts, speculations, or hunches. You must develop a framework that right away targets challenges and addresses business bottlenecks along the way.

A marketing SWOT analysis technique will guide you to strengthen your decision-making capabilities and offer a balanced approach to drive your business for maximum profit and optimal growth.

What is a SWOT analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is an analysis with strategic planning to help businesses unravel their external opportunities and internal risks.

SWOT Definition

Defining the objective of a SWOT analysis is vital as it will help you to focus on the parameters of your marketing goals. For example, if you want a complete marketing strategy for your business or to proceed in a specific area like content marketing or ad campaign, then climb the ladder.

You can introduce a plan of action and leverage your marketing target. There is no specific formula to conduct a detailed SWOT analysis, as every business is unique, and so is its marketing strategy to tackle threats and risks.

Let’s take a better glance into each of these terms and understand how SWOT analysis helps businesses cash on their strengths, mitigate potential risk and help construct feasible solutions.

How to conduct a SWOT Analysis for marketing growth


Your unique selling proposition (USP) is your strength that sets you apart from your competitors. It comprises your goods and services, business process, and team’s efficiency. All the qualitative and quantitative factors work in your favour and give you a leg up against your competitors.

  • You can evaluate your business’s strength by asking questions like these:
  • What makes your business stand out from the crowd?
  • What is your team best at doing?
  • How do your core competitors perceive your strength?

For example, here is a SWOT strength:

We provide high-quality seeds and farm-produced organic masala powders with active nutrients. We have high customer reach, and the founders have years of agricultural experience.

Identifying your strength and working on your marketing efforts will increase the conversation rate and help you to bag more leads.


Marketing efforts that fail to bring in desired outcomes are considered weaknesses. Bridging the gap in your marketing goals and aggressively moving forward with it is essential. To make an excellent move and make your weakness your core strength, you must identify the loopholes and address them.

  • What resources can be better focused on to improve performance?
  • What are the current gaps in your business strategy?
  • What assets or strategies are underperforming and why?

For example, here is a SWOT weakness:

Business depends on the owner, and there is little knowledge of social media marketing. It requires business funding or loans for equipment to expand further.

Identifying roadblocks that deter you from reaching your business goals is crucial. You must consider your least profitable resources or strategies and examine their causes.


Opportunities are external factors in a SWOT analysis. Changing customer preferences and marketing trends are something that you must look out for. You must seize opportunities of any size; it can be due to the change in technology or playing to your strength when the competitor falters.

Small businesses can follow social trends and festive seasons to make opportunities for themselves and increase brand value around their goods and services. Before grabbing the next big opportunity, you can have a look at these questions:

  • What technological benefits can I put to use for my business success?
  • What marketing strategy can help our customer feedback?
  • What are the available elements or resources that can be used for the marketing goals?

For example, here is a SWOT opportunity:

There is a growing awareness among customers for health products. The demand for supplements has skyrocketed after the pandemic hit. As consumers are inclining towards a lifestyle change, going digital and campaigning on social media platforms will offer more brand visibility.


Threats are external factors like an economic or environmental threat that can affect your marketing growth. It must be resolved soon if you are prone to any potential threat.

It is important to brainstorm about your marketing, sales, and production bottleneck with stakeholders and employees of your company. So, in the competitive landscape, you can evaluate your potential risk by:

  • What is the new technology that might put your business at risk?
  • What is the government policy change that will impact your business?
  • Are there any consumer behavioural changes towards your services?

For example, here is a SWOT threat:

Jewellery business: While going online, there is a high risk that servers could crash. If security is not in place, then there is a high chance that malicious actors might attempt to take down your business.

You can analyze your business declining as your competitors take the digital ride. The core objective of your marketing strategy here is to address your business’s risks and implement practices that can take advantage of them.

Why conduct a SWOT analysis?

The purpose of SWOT analysis for your business is to understand the drawback of your marketing process and highlight its strength. It goes beyond the tracking capacity of running ad campaigns on social media platforms or just measuring return on investment (ROI) and cost-per-click (CPC).

  • It provides a comprehensive understanding of which market channels to focus on and prioritize—content marketing, email marketing, video marketing, and Omni channel marketing.
  • It provides better visibility in customer satisfaction and helps to promote your brand effectively and efficiently. By eliminating intuitions and shabby research work, it offers a situational analysis that caters to the long-term business goals.
  • It delivers valuable insights while addressing weaknesses in ads or marketing strategy is analyzed in-depth. And those weaknesses can be systematically acted upon to make a strong marketing asset.
  • It gets rid of potential threats and risks by putting a clear picture of the market and economic trends. This creates a significant impact on the marketing goals.

Wrapping up

A SWOT analysis helps determine whether your target audience is drifting away or shrinking. It enables you to find a new perspective on marketing goals by offering to build a meaningful strategy.

Conducting a SWOT analysis not only helps you to compile marketing information about your business but also helps you to identify your drawback in sales, customer relations, and internal operation.

Get in touch with us to think out of the box and plan your next strategic move.