AI is developing into a game-changing technology that enhances the state of the digital marketing landscape, the precision of marketing, and the strategies employed within it. According to a survey, 83% of companies claim that AI is a top priority in their business plans. It’s time to research how artificial intelligence (AI) is transforming this field, as well as its benefits and drawbacks, real-world applications, and methods for using its tools.
What is AI for in Digital Marketing?
AI in digitized marketing refers to the application of machine learning techniques as well as advanced data analysis in order to fully automated processes, provide customer-specific content and perform customer behavior predictions. This technology assists marketers to develop more accurate campaigns, enhance consumer interaction, and enhance marketing revenue.
Advantages and Disadvantages of AI in Digital Marketing
Pros:
Efficiency:
Marketers especially stand to benefit from AI, since this automates most of the routine processes, allowing the marketer more time on strategy and ideas.
Personalization:
AI processes customer data to make relevant and relevant content to be delivered to the customers.
Data Analysis:
AI, for instance, can analyze large volumes of information then disseminate this to the marketing divisions.
Cost Savings:
Reducing the amount of workforce, operational costs are brought down as manual involvement is eliminated.
Customer Engagement:
AI improves customer relations through functions such as chat boxes and executive conversations.
Cons:
Cost of Implementation:
AI tools may require a big capital investment at first when they are being implemented in organizations.
Data Privacy:
Use of large volumes of customer data is a privacy issue.
Dependence on Data Quality:
With regard to artificial intelligence, its efficiency depends on the quality of the data set.
Job Displacement:
It also has the potential to eliminate some marketing positions all together.
Digital Marketing with the use of AI
According to a survey, 24% of marketers at global enterprises use AI. Let’s check out how AI is integrated in the daily workflow of digital marketing.
Marketing Automation:
Platforms such as HubSpot and Market also incorporate AI to manage email marketing, social media posting among others.
Content Marketing:
Automated tools like Jasper or Copy.ai not only present content concepts but also can create articles.
Personalization:
Netflix and Amazon put into practice AI technology in recommending products or content depending on the activities of their users.
Customer Behavior Analysis:
Google Analytics along with IBM Watson help understand how customers behave and what trends to expect.
Chatbots:
Chatbots aren’t something new since we know that they are powered by artificial intelligence such as Drift and Intercom where customers can get support and engagement immediately.
How to Use AI Tools in Digital Marketing
Identify Your Needs:
The possibilities are endless. Where can AI help in your marketing strategy, in content generation, customer relations or in data processing?
Choose the Right Tools:
AI tools should be integrated based on specific objectives which the company intends to achieve. For instance, apply HubSpot for marketing automation or Jasper for content writing.
Integrate with Existing Systems:
Check if it requires you to shift to other platforms for using the AI tools for marketing.
Train Your Team:
Create awareness for your team to use AI tools and how to understand the results that the AI gives.
Monitor and Optimize:
Always evaluate and improve the execution of AI tools in line with the findings obtained from their usage.
AI and Digital Marketing Tools
Here are some useful AI tools categorized by their primary functions:
AI in Audience Analysis
Answer Socrates:
Helps in understanding what kind of questions people use search in order to find answers to.
SparkToro:
Collects information about target consumers to acquire knowledge about their activity.
Google Trends:
Enables identification of what is viral at the current time.
AI in Customer Journey Mapping
Kissmetrics:
Involves the examination of customer data to determine how customers and brands are interacting.
Mixpanel:
Helps to improve the knowledge about customers and their activity and interactions.
Amplitude:
A deep look at the customer’s touchpoints for determining where they struggle and where they excel.
Semrush Persona:
AI enabled templates to build the buyer personas.
AI Tools for Idea Generation and Content Search
ChatGPT:
Helps in the preliminary content search when using specific guidelines and instructions.
Reddit:
Provides information search through subreddits that can then be input into AI.
Gemini (previously Bard):
A tool based on AI that allows analyzing a text feed coming from Google’s search engine.
Milled:
Assists to find research content in the mailings that appear in the recipient’s mail.
Clearscope:
Gives ideas for optimized content based on the analysis of high-ranking pages.
MarketMuse:
Helps in content planning, optimization, and further monitoring of its performance.
Perplexity AI:
A search tool with an AI component, useful particularly for creating ideas based on the sources cited.
AI Tools for Keyword Research
ChatGPT:
Outlines keywords based on the topic or target client.
UberSuggest:
Keyword discovery and integration tool that uses artificial intelligence.
Clearscope:
Provides recommendations of the right keyword that should be used in the content.
KWFinder:
Gives them accurate data on the keyword’s traffic and competitiveness.
Keyword Tool:
Develops keywords from Google autocomplete suggestions.
Keyword Keg:
Generates keywords that are realized from the different search engines and databases.
SpyFu:
Focuses on competitor keywords and evaluates the best keywords.
AI Tools for Trending and Trend Forecasting
Talkwalker:
Uses artificial intelligence to notify you of upcoming trends.
TrendKite:
Provides probable directions and predicts expected trends.
Zoho Social:
Works with critical data to form data visualizations and forecasting.
Seismic:
It employs artificial intelligence to analyze the trends and to advise on the best marketing approach.
Bloomreach:
Includes a range of different AI tools for analysis of trends and predicting their future development.
AI Tools for Competitor Monitoring
Brandwatch:
Helps in searching activities by the competitor and tracks possible mentions of the brand.
SEMrush:
Helps to identify competitors SEO and marketing trends.
AI Tools For Influencer Research
Brandwatch:
Focuses with the influencers into your niche.
BuzzSumo:
Discovers influencers and monitors their content activities.
AI Tools for Sales Automation
HubSpot:
Automates different functions connected with sales and the overall management of relationships with customers.
Marketo:
Contains features for managing leads and automating sales.
Social Media Management and Advertising through AI Tools
Brandwatch:
Responsible for the planning, creation, publishing and evaluation of social media campaigns.
Hootsuite:
This includes a tabular monthly calendar (for a month) on which posts are to be made on the different platforms.
AI Writes and Generates Content:
Jasper:
Provides relevant and effective content of different kinds for numerous marketing purposes.
Grammarly:
Helps in writing by rectifying grammar, use of right words and correct tones of writing.
Copy.ai:
Writes tags and headlines for advertisements and develops concepts for marketing messages.
Conclusion:
Artificial Intelligence undoubtedly influences the world of digital marketing and is continuously growing. A survey of the audience and customer journey, content generation, and analysis of trends are just some ways that artificial intelligence is improving marketing performance. These refined tools help marketers go deeper, work smarter, and be more creative to engage the audiences with the desired outcome and the best ROI.
Are you willing to transform your digital marketing approach using artificial intelligence? Partner with Neekan and leverage our expertise on how to integrate AI tools in your work flow for maximum impact. Contact us today to learn how we can transform your marketing strategy.